Team Members: Camilla M., Gina S, Kaicheng Y., Vitoria D.
My Role: Qualitative User Research, User Experience Design, User Interface Design
Tools Used: Google Suite, Figma, Photoshop, Illustrator, Miro, Webflow, InVision, Canva, Whimsical
As part of the UX UI Design Bootcamp, we had to fully design and develop a website. Our idea was to help parents of young Ontario children who often struggled in their search for extracurricular activities that are affordable and accessible. Many parents were unsure where to start their search or are overwhelmed with the amount of research required. ThriveKids was developed to become a platform that seeks to eliminate the need for multiple google searches and allows parents to make searches based on preference and location.
An anonymous survey directed at parents of young children was conducted to understand parent attitudes during their search for extra curricular. The survey also provided insight on the correlation between socioeconomic status and child enrolment into activities. A total of 8 parents were also interviewed to further understand what their main deterrents are for enrolling their children in extracurricular activities.
71.4% of parents struggle to find activities that are affordable and accessible.
Insights gathered during the research phase were later organized into an affinity diagram and empathy map which led the UX team to the user persona: Sarah Rodriguez, a working mom of two looking for local resources to keep her children busy after school and during prolonged school breaks.
Methods used during the ideation phase included a storyboard, journey map and value proposition canvas. Following these developments, the team arrived at the solution and began the design process by brainstorming our brand using an InVision mood board as well as paper wireframe sketches.
The Whimsical tool was used to develop the main task and user flow. Following multiple iterations and feedback, we used Figma to develop our mid-fidelity prototype which was iterated during the testing phase.
Our mid fidelity prototype was tested and iterated using the guerrilla testing method. With the feedback gathered during the first phase of testing we were finally ready to design our hi-fidelity prototype. This prototype also went through one more round of testing to ensure we had arrived at our final design which was ready for front-end development.
The final product was built in Webflow, showing the end-to-end user experience. The final ThriveKids experience allows parents to search for the activity of their choice and toggle their search by price and location. The final product solves the main problem: the inability to find activities that are close to home and affordable. Next steps include further iterations, a proposal for government funding or monetizing the app through paid features for businesses and users.
Don't lose focus, continue reading my case studies
